It was finally ABC's turn at the podium at the Television Critics Association conference, so naturally they spent an awful lot of time touting their new sure-fire hit series, 'Marvel's Agents of S.H.I.E.L.D.' The conference seemed more like a launch party for a show that unfortunately doesn't debut until late September. But how do you hype up a show that is shrouded in so much secrecy?
We've already commented on the fact that the characters to be played by cast members such as J. August Richards have remained under wraps. Further, TV journalists were not given the usual screeners or previews of the series, as is customary for events like TCA. Instead, reporters were only allowed to watch the pilot on big screens during lunch hour before the late afternoon panel. ABC entertainment president Paul Lee joked with the critics that the Marvel guys wouldn't let you in without a "sample of your grandmother's urine."
Jeph Loeb spoke about the secrecy of the project and explained that it isn't a promotional gimmick, but rather a necessity of the type of story 'Marvel's Agents of S.H.I.E.L.D.' is trying to tell. "What we are trying to do with this show is bring back some of the urgency of television," Loeb added. Loeb noted that the Marvel team is trying to get back to the days when television shows were destination-viewing and you watched it as it aired in real time, rather than once it has been shared and re-shared on social media websites.
Clark Gregg reprises his role of Agent Phil Coulson from Marvel’s feature films as he assembles a small, highly select group of Agents including: Brett Dalton as Agent Grant Ward, Iain De Caestecker as Agent Leo Fitz, Elizabeth Henstridge as Agent Jemma Simmons, Ming-Na Wen as Agent Melinda May and Chloe Bennet as the mysterious computer hacker Skye.
“Every week it won’t be [the team meeting] some new hero," said executive producer Joss Whedon. "There can be a device, there can be a mystery… So much has happened since people found out there’s a superhero team and aliens invaded New York. Spy stuff, superhero stuff… Every week you get something that feels a little bit different.”
"Marvel's Agents of S.H.I.E.L.D." will premiere on ABC on Tuesday, September 24 at 8 p.m.