There is an official announcement coming from the NFL during FOX's pregame show about an hour from now... but we've got the scoop right here! Bruno Mars will be playing the halftime show of Super Bowl XLVIII, the most coveted slot of the television year for all musicians.
The Los Angeles Times has already begun reporting that Mars, who won a Grammy Award in 2011 for his pop track 'Just the Way You Are,' has won the halftime performance--a spot which has previously been awarded to acts like Madonna, Beyonce, The Black Eyed Peas with Usher and Slash, The Who, and Bruce Springsteen with the E Street Band. Adding Mars' name to that list is a massive boon for an already-impressive young career--the Hawaiian singer/songwriter has been nominated for another thirteen Grammys, atop his 2011 win.
Mars, the man behind the smash hit single 'Locked Out of Heaven,' is also a prolific producer. Along with Philip Lawrence, Mars has produced several tracks for other artists (including Adam Levine, Sean Kingston and Flo Rida). The performer was signed to Motown Records in 2004, however that deal went nowhere and he was dropped within a year. Following that, Mars signed with Westside Independent and met Steve Lindsay, who helped to develop Mars as a performer. Finally, after several years of work, Mars hit it big in 2011. And in 2014, he'll hit heights he likely never dreamed he'd accomplish.
2013's Super Bowl XLVII was yet another television ratings giant, as has become tradition with the NFL Championship game. CBS, for instance, was charging $4,000,000 for thirty seconds of advertising during the big game. During XLVII, Beyoncé Knowles performed the halftime show, reuniting with her former Destiny's Child groupmates Kelly Rowland and Michelle Williams.
What do you think? Is Mars a good fit for Superbowl XLVIII?