Back in 2011, Bradley Cooper starred opposite Robert De Niro in 'Limitless,' a mystery-thriller from Relativity productions. Now, Relativity and Cooper have teamed up again, this time to develop 'Limitless' as an ongoing hour-long drama series.
Despite being well-received by critics, 'Limitless' was a financial failure for Relativity; it would seem that both the producers and Cooper (who helped produce the film while starring in it) believe that this content has legs beyond what we saw at the box office. 'Limitless' is about a struggling author who tries an experimental nootropic drug which is based on the long-debunked myth that humans only use a small percentage of their brains. In the story, this nootropic drug allows the author (played by Cooper) to use the remainder of his brain, increasing his intelligence, recall, and ability to solve complex problems and equations. While on the drug, the man is able to finish his book, make millions on the stock market and, of course, get himself in trouble with various criminal enterprises. (In reality, we all use virtually every aspect of our brains, don't you worry--the percentage myth stemmed from a wildly erroneous reading of rudimentary neurological data in the early 20th Century).
Relativity CEO Ryan Kavanaugh spoke of the project, saying "'Limitless' is the perfect example of Relativity’s multiplatform approach to creating quality content." Marc Rosen, CEO of Georgeville Television (who will also be partnering with Cooper and Relativity) added "the film has an organic natural extension into a compelling and sophisticated one-hour drama that is both a thrill-ride and a social commentary."
'Limitless' is part of Relativity's new push into scripted television. This joins the annoucement that Relativity will be adapting their 2012 feature 'Act of Valor' into an ongoing series for National Geographic Channel. Could there be more Relativity features coming to television in the future? The production company also owns and produced the feature films 'Season of the Witch,' 'Machine Gun Preacher,' 'Immortals,' 'Haywire' and 'The Raven.' Personally, I think 'Haywire' would work out on the small screen--what do you think?