Joy could be heard spontaneously breaking out around the internet when Netflix announced it would be producing a new batch of episodes of the beloved but short-lived comedy Arrested Development. Fans may now be even happier, as Deadline.com is reporting that the internet streaming powerhouse plans to release the entire season of new shows in one shot.
There has been some speculation about whether or not Netflix would go this route. True, they did release the whole season of their original series Lilyhammer at once, but AD is certainly a much more high profile aquisition for the service. The conventional wisdom lead some in the industry to speculate that the only profitable model would be releasing one new episode a week, much like normal TV operates, which would theoretically give viewers a reason to keep renewing their subscription each month until the season ends.
Never one to use the conventional approach, Netflix execs seem to be banking on both the loyalty of their own customers, and the strength of the rest of their instant streaming lineup to keep folks hooked. Production on the new season is scheduled to begin this summer, for a hopeful premiere date in early 2013. Netflix has been candid about the fact that the rabid AD fanbase led them to decide to pick up the series, and that if the show succeeds, even more episodes could be coming soon. For his part, series creator Mitch Hurwitz has expressed his desire to continue working with Netflix.
No mention has been made as of late about the long awaited AD movie, but really, what's better? One movie, or bunches of new episodes? I doubt fans mind the change. The show also has a much higher chance of succeeding online than on traditional TV, as the metrics for ratings aren't nearly as rigid as the traditonal Nielsen figures.
Are you psyched for new episodes of Arrested Development? Do you agree with the choice to air the whole season at once? Or would you prefer the traditional model?