Lifetime must be enjoying life on the dark side, as the cable network has elected to renew its original drama 'Witches of East End' for a second season.
Based on the 2011 novel of the same name by author Melissa de la Cruz, the series stars Julia Ormond as witch Joanna Beauchamp, mother of Freya and Ingrid Beauchamp. In a change from the book, Freya (Jenna Dewan-Tatum) and Ingrid (Rachel Boston, who we interviewed earlier this month) are initially in the dark about their untapped magical powers and legacy. Madchen Amick also appears as Joanna's sister Wendy. Eric Winter and Daniel Di Tomasso respectively round out the main cast as Freya's fiance Dash Gardner, and his brother Killian.
'Witches of East End's debut season has been a huge success for Lifetime, averaging over three million viewers weekly. Half of those inhabit the coveted 18-49 demographic, making 'East End' the youngest skewing drama in Lifetime history. The series joins fellow freshman hit 'Devious Maids' in the Lifetime winner's circle, both now having been picked up for next year. It occurs to me that a crossover between the two shows could be quite interesting.
'Witches of East End' finishes up its 10 episode first season over the next three Sundays, concluding on Dec. 15 with 'Oh, What a World!.' With that title, I'd expect someone to either get a house dropped on them or get melted via water. Season 2 will expand to thirteen episodes, and premiere in 2014.