In the battle for broadcast network supremacy, The CW has always been a distant fifth, even to the sinking ship known as NBC. I know this. You know this. This isn't to say that the network has no good shows, but its offerings target the 18-34 female demographic almost exclusively. Sure, Supernatural is an exception in that it has a good sized male fanbase, but the primetime lineup is still mostly shows like Gossip Girl, The Vampire Diaries, The Secret Circle, etc. Not that there's anything wrong with that, but it greatly limits the potential audience shares the network's programming will attract. And today, EW.com reports that the little network that couldn't has just reached a new low. Literally.
The network's new mid-season drama The L.A. Complex (an import from Canada) debuted to the worst numbers of any broadcast drama premiere since the Nielsens started measuring such things. Despite generally positive critical appraisal, the series bowed to a dismal 640,000 total viewers and a disastrous demo number of 0.3. To put this in perspective, fellow freshman CW series Ringer is hanging on by a thread and these numbers make its ratings look downright impressive. Even worse, Complex lost half of its lead-in 90210's 1.2 million viewers.
After this terrible initial performance, I think L.A. Complex may just break the land speed record for quickest cancellation in the network's history. The ratings would have to improve by over 60% to even remotely justify airing more than one more episode. Hell, the network may just decide to cut its losses now and air a Vampire Diaries re-run in that timeslot next week.
Did you watch L.A. Complex? Did you even know it existed? Do you (like me) think that the CW would do well to add a few more guy targeted shows to its lineup and thus branch out its audience? Discuss.