After months of hype, last night saw the (presumably) highly anticipated final season premiere of award-winning AMC drama 'Mad Men.' Unfortunately for Don Draper and the rest of the Sterling Cooper team, it seems like their final chapter might be just end up being the least viewed to date.
Last night's premiere, titled "Time Zones," drew in a total audience of only 2.3 million viewers, only 1 million of those being part of the coveted 18-49 demographic. That's down over 30 percent from Season 6's premiere last spring, which boasted a total audience of 3.4 million.
While 'Mad Men' has never been a show stopper ratings wise, its audience has steadily increased over the course of its run, making this kind of large drop quite surprising. Nobody expected 'Mad Men' to come close to what 'The Walking Dead's premieres earn, or even outdo the final season of 'Breaking Bad,' but the numbers actually going down was likely the last thing on the minds of AMC executives.
In fact, last night's episode was the lowest rated 'Mad Men' premiere since way back in 2008, when the show was only in Season 2, and had yet to be discovered by millions of Netflix bingers. To say that this isn't good news would be an understatement.
Sure, HBO's massive hit 'Game of Thrones' was also on last night, but it was on during last year's premiere too, and the numbers didn't drop. Have people finally grown tired of 'Mad Men's slow burn storytelling? AMC better hope not, as they've already made the decision to break up the final season into two seven episode chunks, giving 'Mad Men' a long time to keep falling down the ratings cliff.