NBC is certainly doing everything it can to increase its appeal against fellow networks. First, the network announced a 'Comedy Playground' initiative just last week, allowing viewers the opportunity to submit their own sitcom ideas. And now it seems the Peacock Network is looking to form a much better online presence as well.
As part of a new original online video initiative, NBC will launch 'Heroes Reborn: Digital Series' — an online prequel that will air in conjunction with the previously announced 'Heroes' miniseries, thus serving as one of the first shows to virally debut on NBC.com. Double the heroes, means double the fun, right?
Additionally, the network will also introduce a 'Saturday Night Live'-centric series that focuses on the super fans who wait for hours on end in the 'SNL' standby line. And get this, it's going to be called 'Saturday Night Line.' Well played, NBC. Well played.
The new digital content will be promoted across all of the company’s television networks and will air on a variety of digital platforms, including channel websites and Hulu as well as video-on-demand.
"It’s exciting to bring original content to the forefront on all of our digital platforms," Robert Hayes, executive vice president, Digital Media, NBC Entertainment said in a statement. “We are lucky to once again be in business with some of the top producers in Hollywood making new content to further engage fans.”
The overall plan is for them to unveil more than a dozen original projects, including 'Tesla and Twain,' a comical, modern-day look at the real life friendship between the author and inventor, and 'Last Single Girl,' which follows the struggles of a grown woman trying to deal with the fact that everyone in her group of friends has gone on to get married except for her. Welcome to the world of every adult, single woman.