The series, from the producers of 30 for 30 and executive produced by Robin Roberts and Jane Rosenthal, will premiere July 2 on ESPN and air consecutive Tuesday evenings at 8 p.m. each week.
"Nine for IX" film topics include an intimate look at Pat Summitt, college sports' most successful coach, the largely unknown history of Olympic gold medal-winning figure skater Katarina Witt and her link with East Germany's secret police and the focus of sex in the marketing of female athletes. (Source: ESPN)
Sports is supposed to be the ultimate level playing field, but in the media and on Madison Avenue, sometimes looks matter more than accomplishments. This film explores the double standard placed on female athletes to be the best players on the field and the sexiest off of it. Through stories of the women who have faced and tackled this question in very different ways, "Branded" explores the question: can women's sports ever gain an equal footing with their male counterparts or will sex appeal always override achievement?
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