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Mickey Mouse Clubhouse

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Posted By:

Systemax

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Posted On:

May 14th, 2006, 7:41 pm

Source:

Toon Zone

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General

Language:

English

Subject:

• "Mickey Mouse Clubhouse" Posts Record Ratings for

Disney Channel's premiere of Mickey Mouse Clubhouse on Friday, May 5 (7:30 p.m.), delivered the highest ratings ever for a Playhouse Disney series premiere among Kids 2-5 (6.2/767,000), Girls 2-5 (6.0/375,000), Households (2.2/1,960,000), and Total Viewers (1.2/2,777,000).

Among all basic cable networks in the U.S., Mickey Mouse Clubhouse (Friday, May 5, 7:30 p.m.) was #1 in its time period with Kids 2-5 (6.2/767,000), Boys 2-5 (6.4/393,000), and Girls 2-5 (6.0/375,000).

Disney Channel sustained its strong Playhouse Disney track record for adult/child co-viewing as Mickey Mouse Clubhouse ranked #1 in the time period with Women 18-49 (0.9/450,000) and tied for #1 in the time period in Households (2.2/1,960,000), Adults 18-49 (0.7/770,000), and Total Viewers 2+ (1.2/2,777,000).

In its targeted demographic, Mickey Mouse Clubhouse posted a 6.2 rating/767,000 with Kids 2-5, up 158% from last year (2.4). The premiere delivered a 6.0 rating with Girls 2-5 and a 6.4 rating with Boys 2-5, up 161% and 156%, respectively, from the year-ago time period average.

In Households, Mickey Mouse Clubhouse improved the time period by 22% (2.2 vs. 1.8). In Total Viewers, it was up 38% (2,777,000 vs. 2,011,000).

Mickey Mouse Clubhouse built on its lead-in, Disney Channel's premiere of the Academy Award-winning blockbuster Finding Nemo (5:30 p.m.), delivering an increase of 5% among Kids 2-5 (6.2/767,000 vs. 5.9/731,000) and 21% among Boys 2-5 (6.4/393,000 vs. 5.3/324,000).

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