Pay TV channel Sony Entertainment Television (SET)
and production company Moonshot Pictures have created a Brazilian version of "America’s Next Top Model"
that was the brain child of Tyra Banks. The foreign incarnation, aptly named "Brazil’s Next Top Model"
, aired it's 1st season from 3 October to 19 December 2007.
Brazil is known for its lot of beautiful women, but that is not the main reason why the local version was made. SET
co-executive producer Alexandre David said that the reality series is part of an effort established a year ago to produce shows in the main Latin America markets, which, aside from Brazil, include Mexico, Argentina and Venezuela. The effort was made with the aim of taking advantage of the tax incentives in the said countries.
The Brazilian version follows the same rules as the original show. The panel includes a model, three permanent judges and a weekly guest star judge. The winner of "Brazil’s Next Top Model"
receives a modeling contract from Ford Models, is featured in an ad campaign and grace's the cover of a local magazine.
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