Six gorgeous women and four hot men are gathered together in an LA mansion where they face challenges each week to help determine who has the most inner beauty.
Charitable character is this episodes test when the group is divided into 3 teams of three to go on a million dollar shopping spree on Melrose Avenue, but each are given only $100 to purchase 3 outfits. Another contestant is eliminated.
The group of beautiful people are challenged in secret concerning compassion and sportsmanship under the guise of a photo shoot, while an actress pretends she is the wardrobe stylist who is in the middle of a messy breakup, all done behind hidden cameras. Later, another contestant is eliminated.
The contestants are paired with senior citizens as they take part in a "Timeless Beauty" photo shoot, which results in a test of respect for their elders.
The contestants are challenged to rough it on a beach overnight after a long hike with just a bottle of water. After a dawn wake up call, they will compete in creating a 30-second natural beauty promo without makeup, stylists and mirrors.
The contestants will be monitored by a group of teenagers as they undergo a physical fitness challenge, but the judges seem less interested in the fitness levels as they are in the personal interaction.
While walking the red carpet with their mothers, several test of manners are going on in secret.
After an intimate interview with editor Jess Taylor as a test of the contestants inner beauty, plus a semi-nude photo shoot with photographer Mathew Rolston as a test of their outer beauty, a winner is chosen. The winner will receive a cash prize and a place in People magazine's 100 Most Beauiful People issue.