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Going Platinum

Going Platinum


Bravo has greenlit "Going Platinum", (working title) a new music competition series showcasing emerging singer-songwriters on their quest to become the next big hitmaker. Two of the most accomplished songwriters have been confirmed as Jewel is set to host the series as well as give her feedback alongside Kara DioGuardi who will be the head judge each week. The series, which was previously announced as "Hitmakers," is currently in production in Los Angeles and is scheduled to premiere in 2011 with 10 episodes. "Going Platinum" (working title) will follow 12 musicians as they battle through a series of innovative songwriting challenges testing their creativity, patience and drive. From dance track to love ballad, every episode will feature a different theme that will require the contestants to write and perform lyrics from multiple genres. Their intimate life stories and personal drama will unfold within the show and in their lyrics as they compete and live together. To find out if they have what it takes, some of today's most influential artists will be featured throughout the series to help guest judge the competition. In the end, only one will be crowned the ultimate hitmaker and walk away with a $100,000 cash prize, publishing deal with Sony, BMI Songwriters The Writing Camp and a recording deal with RCA/Jive.
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