The annual Gown Rush sale attracts hundreds of brides to the store. With more then 800 gowns, each bride has to make an instant decision or they could end up leaving empty handed.
A brides vision is threatened by her budget constraints. Another bride renews her vows at her 50th wedding anniversary, complete with her dream gown.
A mother and bride-to-be is concerned about showing her pregnancy on her big day whilst a bride with a big personality wants a dress to match it.
A beaded gown on a small budget. One client has to deal with a opinionated sister and a client is anxious about a dramatic alternation they need carrying out on their dress.
Bride Kristina has come to the store in search of a specific dress she has only seen in pictures. Full-figured bride, Nannette is on a mission to find the perfect dress at the perfect price. Later, one of VOW’s very own- consultant Barb gets hitched!
Bride Jennifer faces tough gown opposition from her penny pinching mother while bride Ashley and her mom battle over a gown that shows too much bust. Meanwhile, Jen’s little sister thinks she's the only one that knows bridal!
Pressure mounts on Lisa and she has a bit of a meltdown.
Natalie's mother has different ideas about what her daughter wants from her dress.
A critical Aunt threatens a bride's decisions.
Megan wants to find a black gown; Whitney loves a dress that is too small; Julie worries that her sister will not approve of her choice.
A Canadian bride is after a very specific type of dress.
A bus brings brides from New York to try and find their perfect dresses.
A woman travels from South Carolina to find her gown.
A bride wants an edgy dress that will show off her tattoos.
Fashionista Tiffani, knows exactly how she wants to look on her big day. But her opinionated entourage has other ideas. Alicia’s friends and family stage a surprise bridal dress intervention. After a tough gown decision, Christine is ready to say I do!
Ashely is looking for a gown with bling that complements her curves. Taryn's specific designer request may leave her empty-handed.
A bride looking for two gowns gives the VOWS staff all it can handle; a woman finds a dress for her vow-renewal ceremony, but has a hard time convincing her entourage to get on board with her choice.
A bride spots her dream dress that another just happens to be wearing; a bride wants a gown that matches her fun personality; a survivor of the 2013 Boston Marathon bombing searches for the perfect princess gown.