Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, unveiled an all new partnership with FOX Sports on Wednesday for a groundbreaking documentary series showcasing six of the most unique football stories from around the globe. The new series, which will air in more than 55 countries around the world, is part of Budweiser's fully integrated, global content series supporting its new "Rise as One"
FIFA World Cup campaign.
"The FIFA World Cup is such a powerful moment in time which enables the world to join together in celebration of the world's most popular sport," said Andrew Sneyd, Global Vice President, Budweiser. "We are delighted to collaborate with FOX Sports on this new series and through the 'Rise As One' campaign, to share the many defining moments of football history with the millions of fans around the globe."
The robust series of football documentaries were developed in collaboration with FOX Sports, one of the most prominent supporters of the sport globally and home of the 2018 and 2022 FIFA World Cups. Leading up to the 2014 FIFA World Cup Brazil, the six thirty-minute episodes celebrate humanity and perseverance through the most powerful and uplifting stories rooted in world football and also demonstrate how the sport inspires the world to "Rise as One." The first installment of this series will premiere on March 25 in the United States and Puerto Rico on FOX Sports 1, America's new sports network. Globally, these films will be distributed in more than 55 countries. (Source:
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