JJ and Holly are bored to death while working on a campaign for laundry detergent.
Holly ends up with one of Irene's private notes stating her opinion that JJ is the more talented of the duo.
JJ and Holly offend an intern while they are working on ideas for a project, resulting in everyone attending sexual harassment training.
When a client dies, the girls decide to live for the moment.
JJ runs into an old boyfriend while hiring infant babies for a commercial. She decides she wants to try going out with him again until she remembers how needy he is.
Irene hires a consultant to help target their advertising campaigns, but JJ is upset when he tries to represent her personal demographic.