New York City is the backdrop for this reality series that tests the business acumen and street credibility of 16 contestants as they vie to become The Ultimate Hustler
. The series puts these self-proclaimed entrepreneurial businessmen and women through the ultimate hip hop "mogul-in-training" program, led by the most "cake-aholic" mogul in the industry, Damon Dash, and his multi-billion dollar empire. The candidates will be immersed in NY's fast lane of hip-hop corporate business ethics and be tested on their work ethic, problem solving abilities, ability to master the art of hip-hop culture and style, communication skills, and ability to keep pace with the man who rarely sleeps. This is the ultimate Damon Dash boot camp.
The winner will receive a Mogul Pak that will include the opportunity to develop the winning travel with Damon Dash as he jet sets around the world to promote his empire, a fully-loaded Jeep Commander and a myriad of electronic gadgets and bonus perks that turn the winner's into a true "mogul" (portable gadgets, floor seats to a major sporting event, etc.). The winner will also work within the Dash empire on his/her winning concept.
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