The story chronicles the life of Ávila (Tony Dalton), a man of middle class life insurance salesman, which hides a dual identity as a murderer for hire. He is the husband of Mary (Nailea Norvind) and parent of a teenager, Emiliano (Adrian Alonso). To them and to all who know him, Avila is a simple insurance salesman. However, within the organization hired murderers to which he belongs secretly scaled positions and will become the "Lord" of the business. With this new position will come problems and responsibilities, which will change his life completely.