The Name of the Game was a drama series broadcast on the NBC network in the United States. The show was set in the world of magazine publishing at Howard Publications. The show "rotated" between three main characters, each loosely tied together by the fact they worked at Howard Publications. The owner of the company, Glenn Howard (Gene Berry) took on business and political stories. Dan Farrell (Robert Stack) was an ex-FBI agent who as editor of Howard's 'Crime' magazine used the company's resources to take on organized crime. And Jeff Dillon (Anthony Franciosa) was a crusading investigative reporter for Howard's current affairs 'People' magazine, who took on corruption wherever it came up. Although the three main characters never all featured together, Glenn Howard appeared making cameos in four of both Jeff Dillon and Dan Farrell's episodes, while Dillon once made a cameo in a Howard episode. Dillon and Farrell however were never featured together, they all worked with other employees at Howard Publications, including reporters; Paul Tyler, Lewis Corbett, David Corey, and Hillary Vanderman, plus columnist Hallie Manville, and junior reporters Joe Sample (who assisted Farrell) , Ross Craig, and Andy Hill (Howard's exec assist.), and research editorial assistant Peggy Maxwell (who worked with all three regular leads plus other reporters).
Howard also occasionally used the services of freelance newsmen such as Sam Hardy.