Presented by June Sarpong, it’s the battle of the babes as two teams of WAGs compete to turn their passion for fashion into a hot profit.
But will the luscious lovelies be able to get their heads round the burning issues of business? For 13 weeks, the girls (more used to maxing out their credit cards than swiping other people’s) will swap shelf-browsing for shelf-stacking as they set up and run two rival fashion boutiques in central London. From designing the stores and selecting stock to marketing and perfecting their sales technique, the ten WAGs will require determination, flair and a head for business to succeed.
Fashion store owners Anna Park and Lyn Gardner will be acting as team mentors, providing some much required hints and tips on running a successful boutique. The shops will be located just off London’s fashionable Carnaby St and will be open to the public every Thursday, Friday, Saturday and Sunday from 1st February.
The team to make the most money at the end of the series will be crowned winners, with all profits from both boutiques going to a charity of the winning team’s choice. Will the WAGs be able to inspire others to shop til they drop and get those cash registers ringing or have they bitten off more than their professionally whitened teeth can chew? (Source: ITV)