The show follows Steve DeAngelo, the owner of Oakland’s Harborside Health Center, which serves 80,000 clients. According to the network, DeAngelo strives to provide patients with the highest-quality product and uses his business to promote the national regulation and taxation of cannabis.
“"Weed Wars" fearlessly pulls back the curtain on a once illegal and still controversial world,” said Nancy Daniels, executive VP at Discovery Channel. “From the inner workings of the business to Steve’s distinctive leadership style, "Weed Wars" is a fascinating glimpse into this highly unique setting. Like Gold Rush or Deadliest Catch, these are guys pursuing their own version of the American Dream.” (Source: The Discovery Channel)
April 20th, known within the cannabis community simply as "4/20", has been the unofficial international marijuana holiday for over thirty years. It's also Harborside Health Center's busiest sales day of the year. As much as Steve DeAngelo loves 4/20 as a day of celebration and booming business, he fears that widespread images of tie-dyed hippies smoking six-foot joints ultimately damages the credibility of their "medical movement" with the public at large. This year, only three days after 4/20, Harborside Health Center is launching "Deep Green", a festival aimed at characterizing marijuana not as an intoxicant, but as an aid to wellness. Will their festival dramatically rebrand the public's image of the plant, or simply attract the same old stoners?
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