MSNBC falls to fourth place in cable news ratings

this probably has something to do with a younger demographic interested in more liberal views... They tend to get their news online and are more disillusioned with political mud-slinging in general, as they've had nothing but incompetence from government since 2000, and increasing stand-offishness around issues that mean less to them at the forefront of mainstream political conversation. There's also something to be said about the Howard Stern-factor: the desire to listen to the opposition for shock value. I'm not trying to back MSNBC here, as their coverage choices are blatantly whitewashed lobbying efforts directed at the voting public in the interests of their parent company. I'd be interested to see the trends of over-all viewers of cable news over the last decade or so, as I expect they're all on a steep downward trend. It is interesting to note that NBC tended not to jump the gun on false aspects of the big stories of the last couple of months when everyone else tended to favor quick information rather than false information (i.e. Boston bombings & actually viewing emails relating to Benghazi talking points rather than taking a republican massage of supposedly viewed emails as fact.) It seems that Americans like sensationalism more than accuracy... Probably has something to do with too much "reality" TV.