If an ABC executive you happen to know has seemed extra pleased lately, it's probably because this year's NBA Finals are burning up the ratings and bringing in lots of money for the network.
Though the Miami Heat and the Oklahoma City Thunder (formerly the Seattle SuperSonics) have only played three games so far, the series is already the highest rated NBA Finals since 2004. The games have averaged an 11.3 rating, up 5 percent from last year's already highly rated series between the Heat and the Dallas Mavericks. Sunday's game 3 numbers dipped a bit to 10.4, but are still expected to win the night easily.
Game 4 will be played tonight at Miami's American Airlines Arena. The Thunder won the first game, while the Heat have picked up both victories since then. If the Heat can stay on a roll, they might be able to pick up another set of rings, as they have the always important home court advantage in both tonight's game 4 and Thursday's game 5. They win both, and they clinch the title. Now if only they could find a way to not be so obnoxiously arrogant about it, and this is coming from a native Floridian.
Are you watching the 2012 NBA Finals? Does it deserve to be the highest rated series since 2004?