Login or register

OWN announces programming block

I don't believe that anyone would call the Oprah Winfrey Network a success thus far. After its debut in January of 2011, it has struggled to find its audience, even after debuting in 80 million homes (it replaced the Discovery Health Channel).

In an attempt to help stabilize things, the network today announced the exclusive acquisition of cable rights to Rachael Ray and the Nate Berkus Show, which has been cancelled. Winfrey helped create each show and they are produced by her Harpo Studious.

Rachael Ray arrives from CBS Television Distribution. It is scheduled to air back-to-back on weekdays starting at 9 a.m. EST, beginning September 10. The talk show is one of the most successful programs produced by Oprah and airs in more than 30 countries.

As for Nate Berkus, the show didn't catch on. It lasted only two seasons, in which 200 episodes were made. It will begin airing at 11 a.m. EST, with back-to-back episodes as well.

“Rachael and Nate are a natural fit for OWN’s expanding daytime programming lineup,” said OWN president Erik Logan. “It will be great to have Rachael’s energy and Nate’s upbeat presence on our air.”

I guess old syndicated shows beat new shows no one cares about.

The channel is estimated to have thus far lost approximately $330 million.

- Rachael Ray
- The Nate Berkus Show
- Oprah Winfrey

Written by: Josh Raymond
Sep 4th, 2012, 8:11 am
(Crazed Contributor)

Level 14 (78%)
Points: 3760.9
Since: 07/Jul/10
Message Posted On Sep 4th, 2012, 8:20 am

I don't have any particular dislike for Oprah, but it really isn't fair how much latitude OWN is getting. If anybody but the almighty O created a network that lost over 300 million in less than two years, that person would have been fired and the network dismissed with extreme prejudice by its parent company.

Leave a comment:


To prevent comment spam, we ask you to enter the security CAPTCHA code below. Also, as a not logged in user, you cannot use UBB or links. To get rid of these limitations, login or register for a tvrage account!

Related news

Mackenzie Phillips Removes Memories From Home on "Extreme Clutter"

A&E’s “Hoarders” may remove physical items from homes, making..

OWN Announces Three New Shows for Winter Lineup

Oprah Winfrey to save the day! It’s no secret that OWN was not the..

Oprah's Next Chapter Gets Second Night

Just when executives started to worry, Oprah came in to save the day...
TVrage Footer