Documentary series giving an insight into the unorthodox and sometimes ruthless business antics that are par for the course at U-Fit, Coventry's third biggest double glazing company. Run by husband and wife John and Ann Armstrong, they constantly battle to find ways to fire up their sales team. But motivating the team is an uphill struggle, and they are resorting to ever more desperate measures.
John sets his sights on an exhibition in Las Vegas as he tries to give his signage business a boost. Armed with a Chinese takeaway design and an illuminated Jesus, he prepares for the city's bright lights. However, faced with a less-than-glowing response, he decides they are way ahead of the game.
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