Producer, Golden Globe and Emmy Award winner Sarah Jessica Parker and her production company Pretty Matches, will team with the Emmy-nominated Magical Elves and Eli Holzman, to produce "American Artist"
, an hour long creative competition series between contemporary artists. "American Artist"
will bring together aspiring artists to compete for a gallery show, a cash prize and a sponsored national tour.
In each episode, contestants will create unique works of art highlighting art's role in everyday life, while they compete and create in a range of disciplines including sculpture, painting, photography and industrial design (to name a few).
In working beyond their preferred mediums, artists will have to adapt quickly to changes in order to succeed. Completed works of art will be appraised by a panel of top art world figures including fellow artists, collectors, curators and critics. The finalists' work will be showcased in a nation-wide museum tour.
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