The "Coaches vs. Cancer"
program is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches that empowers basketball coaches, their teams, and local communities to make a difference in the fight against cancer. The program leverages the personal experiences, community leadership, and professional excellence of basketball coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs. Since 1993 the initiative has raised more than $85 million dollars to fund groundbreaking research, provide up-to-date cancer literacy, advocate for public health policies and deliver services to improve the quality of life for patients and their families. (Source:
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