ABC FAMILY’S “100 DAYS UNTIL CHRISTMAS” CAMPAIGN
A SOCIAL MEDIA HIT ON FACEBOOK
“Pretty Little Liars” is the Summer’s #1 Drama Series on Twitter, Quickly Rising
to the Top of Instagram With 1.2 Million Followers and Accounting for the
Top 6 Most-Tweeted Scripted TV Telecasts in TV History
September 17, 2014 - Launching Tuesday, September 16, ABC Family’s “100 Days Until Christmas” graphic campaign on the network’s “25 Days of Christmas” Facebook page received 182,000 shares, becoming ABC Family’s most-shared Facebook post ever, a feat accomplished by very few brands. The Facebook page also hit another milestone this week—passing five million fans.
“Pretty Little Liars” continues to be dominate on Twitter, ranking as TV’s #1 most-tweeted TV drama series of Summer 2014 (4.6 million tweets), 3 million more than the #2 drama series, “Teen Wolf,” (1.5 million tweets). Furthermore, the series accounts for the Top 6 most-tweeted TV drama series telecasts on record, with 10 original episodes amassing over 1 million tweets.