This fall, W Network has teamed up with Mazda Canada Inc. to introduce a new brand of vehicle to the top-rated series, Property Brothers. The sponsorship covers placement and story integration throughout all 13 Toronto-based episodes of the new season. The remaining sponsorship will include on-air spots, signage and contest overlay on W Network, to direct viewers to the Mazda website. The sponsorship begins today with the launch of new episodes, airing Mondays at 9 p.m. ET/PT on W Network.
Three episodes will have storyline integrations with Mazda facilitating all the transportation needs of the Property Brothers, as well as a focus on the key elements of the Mazda vehicles, energy efficiency, technology, style and design, that the Property Brothers incorporate in all of their renovations. Each brother will drive his own Mazda vehicle, a Mazda6 and a Mazda CX-5, which will transport homeowners to house listings and retail stores. The other sponsorship elements include on-air spots with billboards, tune-in tags and featured Mazda vehicles, online custom articles and high-impact ad units, as well as contest overlay during the winter episodes. The contest will provide viewers with a one in three chances of winning $5,000 for their homes.
"We are very pleased to have Mazda on board to sponsor the popular Property Brothers," said Lynn Chambers, Vice President, Client Marketing, Corus Entertainment. "Working with Cineflix and the team at Mindshare, we saw how the key features of efficiency, technology, style and design featured in Mazda vehicles aligned with the Property Brothers. The integration and sponsorship show synergy, pairing the brothers and the series with a brand of vehicle that reflects the same values."
The multi-tiered and fully-integrated campaign airs nationally, targeting women 25-54.
Property Brothers is produced by Cineflix (Property Brothers 4) Inc. in association with W Network.