ABC and Univision want to create a new fusion in your living rooms.
The two television heavyweights announced today that their new news and lifestyle cable network will be called Fusion. Fusion will be launched later this year and target the Hispanic population in the United States. The network will be presented in English and based in Miami.
Fusion marks Univision's first English-language network. It has 12 other networks which all broadcast in Spanish.
Cablevision, Cox, Charter, Google Fiber and AT&T U-verse have signed to carry the network already, which according to a press release will look at "the issues most relevant for U.S. Hispanics," such as politics, healthy and wellness, education and immigration, to name a few.
The Hispanic demographic is the youngest and fastest growing in the United States, with the buying power of U.S. Hispanics expected to rise by nearly $500 million by 2015.
"Our collaboration will bring unmatched reporting capabilities and understanding of issues and entertainment that resonate with the Hispanic community, one of the fastest-growing and important demographic communities in the U.S.," said Anne Sweeney, Disney/ABC Television Group president.
"The launch of Fusion will be a major milestone in Univision’s 50-year history of service to the Hispanic community. ... [Fusion] will extend Univision’s unequaled coverage of Hispanic issues and lifestyle to English-dominant audiences for the first time," added Cesar Conde, president of Univision Networks.