Leftfield Entertainment has seen a lot of success in the reality TV game, with Pawn Stars and Real Housewives of New Jersey (shows it produces) turning into hits.
Now the company is expanding its operations in the area, in partnership with Nick Rigg, the former Leopard Films USA president. The two are forming Loud TV, a new full-service company that is designed to create new unscripted television, digital content and other branded information. Rigg and Leftfield CEO and producer Brent Montgomery announced the new venture together Wednesday.
“As a producer and executive for 15 years, it’s been my goal to create a new company that will produce original content across a range of genres, and to assemble a team of nimble, dedicated and highly talented people with the experience and guts to execute their creative visions, said Rigg.
“To form Loud TV with Brent Montgomery, a friend and colleague who has built a powerhouse operation in Leftfield Entertainment, is truly the best of both worlds," he continued. "Certainly, Loud TV will have its own voice and style producing shows in and outside the lifestyle category; but we also will leverage the strengths and skills of Leftfield to deliver the highest quality product to our clients across every category.”
The new venture has already hired two top executives in Julian Locke and Lauren Deenjoin, former Leopard Films USA colleagues of Rigg. They have signed on as executive vice president and senior vice president, respectively.
“It’s an exciting time at Leftfield, with growth of programming genres and partnerships a key area of focus," said Montgomery. "For us, this means forming collaborative new ventures with industry leaders whose meaningful experience creating and delivering shows has earned the trust of networks, and the loyalty of multi-faceted production teams. We are excited to follow our recent acquisition of Sirens Media with the establishment of Loud TV, and know that Nick Rigg is the best possible person to lead the charge.”