For the first time in 20 years, TV ownership has declined. Nielsen, the group who are in charge of TV ratings, have recently released their Television Audience which has released several pieces of interesting information.
This includes the fact that the number of household with no TV at all is at its highest level since 1975, with 3% of home void of television. Nielsen estimates that only 114.7 million homes in the U.S will have a TV set in 2012, which will equal a almost 1% decline at a time when the total number of U.S home continues to grow.
E.W also reports that TV ownership amongst the key adult 18-49 demo has also declined, which is down 2.7%, which has started to decline in 2010 and accelerated this year.
This report highlights that people are now moving away from the traditional modes of viewership, as people are now watching shows via streaming services like Netflix and Hulu, which will is leading us to the day when peoples lounges will just be filled with two sofas pointing at nothing.