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Daytime Ratings - Days in the Doldrums

 

The latest weekly daytime drama ratings sees Days Of Our Lives hitting a new low for female 18-49 viewers. The Young And The Restless has managed to lose 618,000 viewers from the same time last year.

Week of March 26-30, 2012

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,124,000 (+59,000/-618,000)
2. B&B 2,985,000 (+36,000/+76,000)
3. DAYS 2,299,000 (+47,000/+11,000)
4. GH 2,255,000 (+8,000/-465,000)

Households
1. Y&R 3.1/10 (+.1/-.3)
2. B&B 2.2/8 (same/+.1)
3. DAYS 1.7/6 (same/same)
3. GH 1.7/5 (same/-.3)

Women 18-49 Viewers
1. Y&R 865,000 (+23,000/-101,000)
2. B&B 698,000 (+35,000/+89,000)
3. GH 570,000 (+34,000/-243,000)
4. DAYS 490,000 (-6,000/-114,000)

(Nielsen Ratings)


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