Steve Harvey's daytime talk show, which is creatively named 'Steve Harvey,' has been renewed through 2016.
This news comes after the show already received a renewal for a second season. This latest deal will increase its footprint in America, taking the show into 65 percent of the United States.
The show has been a surprising success, as it has become one of the few success stories out of this years' crop of new daytime talk shows. Already Ricki Lake and Jeff Probst have been cancelled, as has Anderson Cooper's program after two seasons.
Perhaps the biggest surprise is that Katie Couric's program has not been the success Disney and ABC anticipated it would be. Given that show's expensive production costs, it seems likely that big changes are in store for it.
Harvey has steadily gained on Couric's numbers in key women demographics. In fact, during the May sweep period, he was the top-rated daytime talk show with women in the 18-49 and 25-54 demographics. In metered markets during that period, it was up 24 percent over its lead-in and 25 percent in women 25-54.
His show has also been the only new syndicated talk show to improve on its lead-in, as well as improve the numbers from the same time period in 2012.
“Steve is one of the best entertainers in the country and his first season has been a tremendous success because of the personal connection he makes with the daytime audience,” said NBC Broadcasting Chairman Ted Harbert. “It's so great to see Steve’s very funny and substantive show being rewarded with long-term commitments from our station partners.”
"The sale of the show through 2016 is a testimony to its popularity, the immense talent of Steve Harvey and his ability to resonate with a broad and diverse daytime audience. I am grateful to Steve, his dedicated and creative producers as well as NBCUniversal Domestic TV Distribution and our station partners around the country," added David Goldberg, Endemol North America chairman and CEO.
Why is Harvey succeeding where so many others failed?