Mr. Selfridge recounts the real life story of the flamboyant and visionary American founder of Selfridge's, London's lavish department store. Set in 1909 London, when women were reveling in a new sense of freedom and modernity, it follows Harry Gordon Selfridge ('Mile a Minute Harry'), a man with a mission to make shopping as thrilling as sex. Pioneering and reckless, with an almost manic energy, Harry created a theater of retail where any topic or trend that was new, exciting, entertaining - or just eccentric - was showcased. (Source: ITV)
The store is about to host the biggest, most exclusive fashion event since the war with Madame Lanvin showcasing her new collection at the store. Harry hopes that he will be able to secure an exclusive contract with her. Harry goes to see Nancy Webb and tells her that the project reminds him of something that Rose once did.Harry wants Mr Crabb to arrange a Selfridge’s Board meeting because if he’s to pursue this charitable housing project, he’ll need an interest free loan from the shop.
The family comes together at Rose's funeral as Harry wonders how he will ever get by without his beloved wife. Nine months later Rosalie is about to marry renowned Russian aviator Serge De Bolotoff.