Originally used between 1955 and 2001. The ITV1 name came into effect on August 11, 2001 replacing the ITV Brand. On October 28, 2002 the network dropped all of it's regional branding.
As of September, 2006 the channel was attracting an average 20% audience share.
As part of a company rebrand January 14, 2013 saw the ITV1 brand dropped in favour of returning back to the ITV brand.
ITV has produced some of the countries top programmes throughout it's existence including the world's longest running prime time soap opera Coronation Street. During the 1970's the network produced some of the countries top comedy series including The Benny Hill Show, Bless This House and Man About The House. In recent years the network has had big hits with Heartbeat, Pop Idol, The X Factor, Ant And Dec's Saturday Night Takeaway and Bad Girls.
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