In a world where life, liberty and the American dream reign supreme, lie Mark Muller and his throwback auto dealership Max Motors. Located in the tiny rural town of Butler, Missouri, Muller makes car deals the old fashioned way. No trade or sales stunt, no matter how outrageous or controversial, is off the table if it can help him compete against the big city dealers.
Joined by his brother and business partner, Chicago radio personality Mancow Muller; an oddball staff that works the deals; his wife, Amy, and their sons; Mark takes pride in Max Motors as the embodiment of the values and spirit of the heartland of America. (Source: The History Channel)
Mark and the Max Motors crew are gearing up for a big reveal on the lot, but Mark's having a hard time with "Cowboy" Matt Harvey and must teach him a lesson. Meanwhile, Erich has been given the responsibility of acquiring fireworks for Max Motors' big reveal. Not knowing where to begin, Erich recruits Rod to be his fireworks liaison to Butler.