TNT's Dallas Revival Strikes Ratings Gold

Dallas 2012 cast

Who says you can't go home again? Evidently not TV executives, as the series premiere of the reboot/sequel series of the classic CBS primetime soap opera Dallas brought in great numbers for new franchise home TNT. Nostalgia is a powerful emotion, and the performance of the new Dallas is exhibit A of that fact. The Wednesday night debut saw an average viewership of nearly 7 million viewers, and saw 1.9 million 18-49 year-olds tune in, along with 2.4 million 25-54 year-olds. Those are terrific numbers for basic cable, and even outrank most scripted programming on NBC.

The original Dallas series ran all the way from 1978 to 1991, and for a time was the biggest thing in primetime network television. The "Who Shot J.R." storyline is such an infamous landmark of TV history that even I'm well versed in what happened during it, and I wouldn't even be born until a good four years after it was originally resolved. The series is also infamous for pioneering the "it was all a dream" ending on the small screen, after the death of Patrick Duffy's character went over so poorly with fans that producers pretended the whole season never happened.

Now, I haven't seen the new show, so I can't comment on its quality or lack thereof. That said, it's hard to argue that nostalgia didn't play a big part in it popping such a huge rating. TNT's masterstroke was bringing most of the major players from the original series back to reprise their roles. It's similar to the strategy employed by The CW when introducing their successful 90210 revival, bring in the original audience with the old favorities, and lure the younger people in with hot young actors.

Did you watch the series premiere of TNT's Dallas? Are you a returning fan or a first time viewer?


- Dallas (2012)

Written by: msd85
Jun 15th, 2012, 5:51 am


Message Posted On Jun 29th, 2012, 11:38 pm

Message Posted On Jun 15th, 2012, 12:21 pm
I did see it, and i was glad to see that it is still a great show !! John Ross is just as evil as JR always was...and even the old JR hasn't lost it yet !!! LOVING IT !!!
Related news

New TNT Dallas Trailer Revealed

Dallas is almost entirely synonymous with the 1980s. Greedy characters who..

David E. Kelly For New TNT Drama "Chelsea General"

David E. Kelley is teaming up with CNN's chief medical correpondent Dr...

Khloe and Lamar Take.. Dallas?

Khloe Kardashian and husband Lamar Odom are in for some big changes, and..