Coming this season to 'Keeping Up With the Kardashians' - lawsuit fun in the sun!
The three Kardashian ladies - Kim, Kourtney and Khloe - are being sued for $10 million, as they apparently infringed on a trademark of a cosmetics line that they learned about when the line was discussed as appearing on their program.
The story goes that Lee Tillett, the owner of a makeup business, was sued by Boldface Licensing + Branding, who licenses the likenesses of the Kardashian sisters for its product line. The problem? Boldface's product, "Khroma," was too close in title to Tillet's "Kroma." A cease-and-desist letter was sent Tillet's way, as Boldface said that his product “consists solely of a descriptive term and lacks any inherent distinctive meaning to the relevant consuming public and therefore is conceptually weak.”
So Tillet has countersued, saying that "Khroma" was likely to be marketed in such a way as to mislead the public into thinking that "Kroma" was what they were getting. His suit says, "The false association is damaging … and threatens to destroy its business."
Boldface paid the Kardashians $1 million up front, with promised royalty payments nearing $5 million additionally. Kim is the one who named the product “Khroma.”