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MSNBC falls to fourth place in cable news ratings

MSNBCIt would appear that the liberal agenda is less interesting to viewers that the conservative one, as well as true crime court cases.

MSNBC has fallen to fourth place in the cable news ratings, in large part due to HLN's coverage of the Jodi Arias trial which has sent its ratings soaring. In fact, HLN beat MSNBC in both total day and prime time ratings for the month of May. 

MSNBC fell to 539,000 viewers in primetime, 175,000 in the adults 25-54 demographic. These are double-digit drops from last May, down a staggering 20 and 19 percent, respectively. 

All In With Chris Hayes had hurt a lot, as it is down 32 percent in total viewers from where The Ed Show was last May (which Hayes' program replaced). That has hurt The Rachel Maddow Show, as it has fallen to its lowest-rated month since it debuted in September of 2008. Maddow was topped by both Sean Hannity and Piers Morgan at the 9 p.m. hour.

Meanwhile, CNN had a solid month but still is nowhere close to denting Fox News Channel's dominance in the cable news game.

HLN's gains led to its best May ever. That is likely to be short lived as Arias' upcoming sentencing should see the network returning to its normal averages. Still, not a bad month.


Details
Show:
- The Rachel Maddow Show
Network:
- msnbc
- Headline News

Written by: Hamatosan
May 29th, 2013, 5:52 am

Images courtesy of MSNBC

Anonymous

Message Posted On May 29th, 2013, 7:44 am
this probably has something to do with a younger demographic interested in more liberal views... They tend to get their news online and are more disillusioned with political mud-slinging in general, as they've had nothing but incompetence from government since 2000, and increasing stand-offishness around issues that mean less to them at the forefront of mainstream political conversation. There's also something to be said about the Howard Stern-factor: the desire to listen to the opposition for shock value. I'm not trying to back MSNBC here, as their coverage choices are blatantly whitewashed lobbying efforts directed at the voting public in the interests of their parent company. I'd be interested to see the trends of over-all viewers of cable news over the last decade or so, as I expect they're all on a steep downward trend. It is interesting to note that NBC tended not to jump the gun on false aspects of the big stories of the last couple of months when everyone else tended to favor quick information rather than false information (i.e. Boston bombings & actually viewing emails relating to Benghazi talking points rather than taking a republican massage of supposedly viewed emails as fact.) It seems that Americans like sensationalism more than accuracy... Probably has something to do with too much "reality" TV.
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