As part of Sky’s continuing investment in original content, Sky Atlantic HD today announces that 'Alan Partridge's Mid Morning Matters 2' will premiere exclusively on Sky Atlantic HD. Filming has begun on the 6 x 30’ Baby Cow Productions series for TX next year. It has been commissioned by Sky’s Head of
Comedy, Lucy Lumsden. Sky Atlantic has also commissioned a further 1 x60’ programme, in which Alan Partridge will be bringing Sky customers a hard-hitting documentary special.
Alan Partridge returned to UK television screens in June 2012 with two specials for Sky Atlantic’s Comedy Mondays, 'Welcome To The Places Of My Life' and 'Alan Partridge on Open Books with Martin Bryce'. He was welcomed back with open arms by critics and customers alike; with the BAFTA and RTS Award-winning 'Welcome To The Places Of My Life' becoming Sky Atlantic’s highest rating comedy commission to date. The programmes were followed by a special six part edition of the first
series of 'Mid Morning Matters'.
'Alan Partridge's Mid Morning Matters' follows Alan Partridge as he presents his daily morning show on the fictional digital radio station, North Norfolk Digital. The series is written by Steve Coogan, Neil Gibbons and Rob Gibbons and produced by Ted Dowd. The executive producers are Steve Coogan and Henry Normal for Baby Cow Productions.
Lucy Lumsden, Head of Comedy at Sky comments,
"We're thrilled that Steve wants to do more Partridge for Sky Atlantic. We look forward to seeing where Alan takes us next."
Alan Partridge says,
“I am both thrilled, humbled, gladdened and excited to be bringing 'Mid Morning Matters' back to Sky Atlantic. I expect those who doubted its success feel suitably chastened to never again doubt the wisdom of my career choices and to say nothing in response unless their comments are wholly supportive and positive. I hope I've made myself clear...thank you, let's leave it there.”