A Staten Island mainstay, Not Just Bagels is a full-service bagel deli that frequently has a line out the door during the morning rush. The shop is owned and operated by Diana, an Italian woman who bakes all of her products in-house, with a lot of love and pride. When Hurricane Sandy destroyed the shop and the surrounding community, Diana and her staff worked tirelessly to reopen. But her wholesale business has plummeted, and many clients haven't returned. Desperate to make Staten Island proud, Diana lets Peter Jones in to provide his expertise and motivation as they undergo a dramatic business-makeover.