Originating as Romance Classics back in 1997 as a sister station of American Movie Classics, they first began broadcasting movies dealing with love in a no-commercial format. But like AMC, the switched their programming as well as their name and are now known as We--Women's Entertainment. The format was changed from movies to a mixture of reruns, movies and first run programs, all dealing with women as the main subject. Popular first run series include Bridezillas, American Princess and John Edward Cross Country.

Also Known As
Romance Classics (1997–2000)
WE: Women's Entertainment (2000–2006)