Originally used between 1955 and 2001, ITV1 was used as the channels title between this time and 13 January 2013.

As of 14 January 2013 the old name has returned.

ITV has produced some of the countries top programmes throughout it's existence including the world's longest running prime time soap opera Coronation Street. During the 1970's the network produced some of the countries top comedy series including The Benny Hill Show, Bless This House and Man About The House.